Quick facts

Why it matters

Because AI in media affects accuracy, trust, editorial workflow, and audience reach. Getting the basics right matters long before anyone wheels in the hype machine.

What you’ll learn

Who this book is for

Social media managers, platform policymakers, and digital strategists who want to understand AI's role in feed curation and content moderation.

What this book covers

Explores AI's role in social media, from content personalization to moderation, and its impact on user experience and privacy.

What makes this book distinct

You probably know that your social media feed is algorithmically curated — but this book explains exactly how, and what the documented consequences are. It covers recommendation systems, content moderation AI, advertising targeting, and the political economy that shapes all three.

Not your book? This book takes a critical perspective. If you're looking for a guide to growing a social media following using AI tools, this isn't it. If you want to understand the systems that shape what billions of people see and believe, it is.

Jonathan Harris – AI Author & Podcast Host
Jonathan Harris Artificial Intelligence Author & Host of Turing's Torch AI Weekly

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Deeper overview

Longer-form context from the retired overview page, now folded into the canonical book route.

Problem framing: where this topic gets messy

Media businesses sit right on the fault line between efficiency, trust, reach, and manipulation. AI changes all four at once, which is why lazy commentary will not do. Explores AI's role in social media, from content personalization to moderation, and its impact on user experience and privacy. Pages: 334. Because AI in media affects accuracy, trust, editorial workflow, and audience reach. Getting the basics right matters long before anyone wheels in the hype machine.

Practical outcomes

In practical terms, the aim is simple: you should come away clearer about how AI changes reporting, recommendation, moderation, and audience relationships. That means clearer judgement, fewer lazy assumptions, and a much better sense of where to press further or walk away.

  • Identify where ai is already being used in media today — and where the claims are running ahead of reality.
  • Work through the workflows, systems, and trade-offs behind practical media use cases, explained in plain english.
  • Work through key themes including reporting workflows, moderation, personalisation, deepfakes.
  • Work through the limits, risks, and awkward questions worth asking before you sign off on the sales pitch.

Chapter-level signals

Not a chapter list carved in stone, but the sort of material readers can reasonably expect to work through.

Where AI is already being used

Where AI is already being used in media today — and where the claims are running ahead of reality.

The workflows, systems, and trade-offs behind

The workflows, systems, and trade-offs behind practical media use cases, explained in plain English.

Key themes including reporting workflows, moderation,

Key themes including reporting workflows, moderation, personalisation, deepfakes.

The limits, risks, and awkward questions

The limits, risks, and awkward questions worth asking before you sign off on the sales pitch.

What makes this title distinct

You probably know that your social media feed is algorithmically curated — but this book explains exactly how, and what the documented consequences are. It covers recommendation systems, content moderation AI, advertising targeting, and the political economy that shapes all three. Not your book? This book takes a critical perspective. If you're looking for a guide to growing a social media following using AI tools, this isn't it. If you want to understand the systems that shape what billions of people see and believe, it is.

FAQ

What will I learn from this book?

Explores AI's role in social media, from content personalization to moderation, and its impact on user experience and privacy.

Who is this book for?

Social media managers, platform policymakers, and digital strategists who want to understand AI's role in feed curation and content moderation.

How long is it?

It’s 334 pages (varies by edition).

What format is it available in?

Available as an eBook via Amazon (use the buy link on this page).

Keep exploring the Jonathan Harris AI library

Use the links below to carry on browsing the wider catalogue, the podcast, the newsletter, or a related topic.